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Power of the Pixel

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to un
Apr 30, 2019

3 Truths Dealers Must Know About Omni-Channel Marketing & Winning with Today’s Shopper

It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper-connectivity, today’s shoppers move across their various connected devices looking for a seamless experience.  Yet, when it c
Apr 29, 2019

How to Earn Your Competitors Customers – Conquesting Hacks

 There’s nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those people is on your website, but they’re also on your competitors website AND in their store. D
Apr 29, 2019

Digital Dealer 26 Recap

DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani
Apr 26, 2019

Cut the Cord on Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks. That is no longer the case. Custome
Apr 25, 2019

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in f
Apr 25, 2019

A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue
Apr 25, 2019

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of qu
Apr 23, 2019

The Most Important Part of Your Marketing Strategy – Creative

 Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There’s an easy way to see up to 50% brand lift and it doesn’t require either of those things. Updating. Cre
Apr 22, 2019