With vehicle shopping preferences changing at the speed of light, dealers are turning to digital retail in hopes of reaching a greater audience of prospective customers. However, it can be tricky

Is your dealership creating videos just to have lots of videos? Every video should have a purpose. Tim James explains why it's important to start with the end in mind.

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on

I’m not saying I have a Master’s Degree in economics from Harvard, but I do understand the fundamental principles of supply and demand. The price of goods and services is a direct reflection

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships.

I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a collection of tools and vendors. From Scott Brinker’s outstanding MarTech

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.

The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments.

Many companies have recognized the awesome value and benefit in social media marketing. Perhaps you’re one of those! You’ve seen how Social marketing drives quality traffic, leads &