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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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10 Advertising Guidelines That Every Dealer Should Be Familiar With

There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get to keep that counts.
Sep 7, 2016

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
Sep 7, 2016

This Week in Social Media News: Week of September 6, 2016

Snapchat just made things a lot easier for those looking to create customized on-demand geofilters. With its launch of templates that users can now customize directly through its website
Sep 6, 2016

63% of Consumers Are Satisfied With Business Response Times in Social Media

Just about every consumer today is connected to friends, acquaintances, and businesses via social platforms.  In fact, it’s nearly impossible to find someone who is completely
Sep 2, 2016

Top Auto Retail Groups Compared

In 1970 you could walk into your local Dodge dealer and buy a new Challenger with a 425-horsepower Hemi. Today you can still buy a Dodge Challenger, but now it is powered
Sep 2, 2016

4 Business Lessons We Learned from Willy Wonka

This week brought the unfortunate news that film legend Gene Wilder had passed away at age 82. He was famous across the globe for roles in Blazing Saddles, Young Frankenstein,
Sep 1, 2016

3 Ways Entrepreneurs Can Capitalize on the new ‘Amazon Vehicles’

Amazon has just launched a new hub, Amazon Vehicles, which allows customers to research and compare automotive vehicles, parts and even accessories online.
Sep 1, 2016

What Exactly IS a Virtual Visit?

The question seems easy enough to answer. It means going to a website and viewing a plethora of photos or videos. Pretty simple. That’s because nothing has truly changed
Sep 1, 2016

Why Your Dealership Marketing Should Be Dominating

In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry,
Aug 31, 2016