They say not to judge a book by its cover, but let’s be frank, when selling a vehicle, looks are just about everything. In a world of automotive digital advertising, this is the first chance you’ll have to catch your potential customer’s attent

 DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media for their presence to be effective.

Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description o

As we move into the middle of 2019, it’s important to take a step back and evaluate the evolution of the automotive shopper journey. Just a decade ago, the entire automotive shopping experience was purely offline. The few digital touch points usual

Your advertisements play on all of the popular radio stations during rush hour. Your billboards tower above the most heavily populated streets. Screens showcase your television ads during prime time. You even know your CPC, CPM, and reach of your soc

 Are you setting your dealership up for failure with your messages? VP of Sales CDK Global Bill Wittenmyer offers some advice for dealers on managing expectations in this Freebie Friday.

 Frustrated by lack of success in your email marketing strategy? Between getting your provider to approve them and then getting your audience to open them, it can be extremely tough. But there’s a reason email marketing is still a driving fo

It may not be marked with permanent ink, but when it comes to making most retail purchases there is a generational dividing line. Since there is no one-size-fits-all marketing tactic, brands must know how each generation moves through the buying proc

In this video blog, Flick Fusion COO Tim James shares 2 key tips on how to create and maximize the effectiveness of full-motion video walkaround inventory merchandising videos.