I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive techn

By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sa

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is acces