By Jim Boldebook, Founder, CBC Automotive Marketing This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts to not just survive but thrive in the coming decade. Having been

By Melanie Borden, VP of Marketing, Celebrity Motor Cars The end of the calendar year is upon us! 2019 holiday events are ramping up, dealerships are laser-focused on hitting year-end objectives, and dealership leadership teams are working on getti

By Tim Copacia, Executive Vice President, UnityWorks Step right up! Do you recall the last time you walked down a carnival midway? You just wanted to enjoy the walk, but all you could see and hear were barkers trying to grab your attention to play th

Pictured above: Derek DeBoer; Image by Cornelius Matteo TC Chevy, locally-owned and operated since 1985, is part of a small auto group in Southern Oregon. It’s a full-service dealership that offers a no-pressure, hassle-free shopping experience, sel

By Kathi Kruse, Founder, Kruse Control Inc. Whether your social media marketing is in-house or outsourced, it’s often difficult to see where the gaps are between your current successes and where you need to be. Your inbox is full of tips, tools,

By Tom Laymac, Global Director of Digital Marketing, Fiat-Chrysler Automobiles Approaching marketing problems with a myopic “silo” mentality is one of the biggest limitations in the industry today. This is particularly true with the automotive behe

Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the content posted on their dealership’s social media properties.

Mike Correra shares a way that dealerships can stand out to their customers on special occasions.

Riverhead Chrysler Dodge Jeep Ram is a family-owned and operated business on Long Island, New York, started by Tony Strollo, Jr. in 1976. Two of his children, TJ Strollo and Jane Millman, joined the family business about 20 years ago. The dealership