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Interview with Derek DeBoer of TC Chevy

Pictured above: Derek DeBoer; Image by Cornelius Matteo TC Chevy, locally-owned and operated since 1985, is part of a small auto group in Southern Oregon. It’s a full-service dealership that offers a no-pressure, hassle-free shopping experience, sel
Dec 2, 2019

9 Benefits of Doing a Year-End Social Media Audit

By Kathi Kruse, Founder, Kruse Control Inc. Whether your social media marketing is in-house or outsourced, it’s often difficult to see where the gaps are between your current successes and where you need to be. Your inbox is full of tips, tools,
Dec 2, 2019

Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing

By Tom Laymac, Global Director of Digital Marketing, Fiat-Chrysler Automobiles Approaching marketing problems with a myopic “silo” mentality is one of the biggest limitations in the industry today. This is particularly true with the automotive behe
Dec 2, 2019

Optimizing the Dealership’s Social Media Efforts

Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the content posted on their dealership’s social media properties.
Nov 27, 2019

One Way to Stand Out When Following Up with Customers

Mike Correra shares a way that dealerships can stand out to their customers on special occasions.
Nov 1, 2019

Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram

Riverhead Chrysler Dodge Jeep Ram is a family-owned and operated business on Long Island, New York, started by Tony Strollo, Jr. in 1976. Two of his children, TJ Strollo and Jane Millman, joined the family business about 20 years ago. The dealership
Nov 1, 2019

Google My Business: Your Secret Weapon to Boost Sales

If I told you there was a simple and cost-effective way to make your business more discoverable both online and in real life, would you like to know about it? Well there is! It’s called Google My Business. What is Google My Business? Google My
Nov 1, 2019

Consistent Communication Strategy

By Angela Schlinz, BDC Director, Customer Traac Specialties in the medical field are normal for those in the healthcare industry. Orthodontists focus on correcting teeth, and dentists make sure the teeth and gums in your mouth are healthy. Imagine if
Nov 1, 2019