Part 3 in a 4-part series In part 1 and 2 of this series I discussed merchandising and web display best practices that improve conversions, turn vehicles faster and attract online shoppers to your inventory. In this blog I’d like to share one of th

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming m

It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are finally over. It’s now possible to identify targeted audiences for your digital display and video advertising, reducing potential w

It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the root of the issue or the source it stemmed from in the first place. The same concept applies to the sales and BDC operations inside every exi

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now used to them. They may well sign up. But, far too often, customers do so not because they are loyal,

A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets or laptops or texting or even cell phones existed, dealers frequently had to wear multiple hats to keep up with business. From answering the constan

We need to talk — but when it comes to talking to our customers, we have to do it on their terms. This week on Hard Facts, I’m talking about an update that will increase your call to actions and let you have discussions with your customer

It’s one thing to have a shed full of tools, but knowing how to use those tools is another matter. The same goes for social media. Learn more on this week’s Think Tank Tuesday.

ELEAD1ONE partner Bill Wittenmyer explains the difference between a dealership having a Business Development Center versus a Business Follow-Up Center.