Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of

We all know that achievement-oriented individuals and companies dominate the auto industry. We all want to win, and we want to win in any market. Fortunately, good markets and bad markets alike present tremendous opportunities to crush your competiti

The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money – hey that’s not an entirely bad thing, is it? The 2% Rule will

Facebook data reveals that out of every five minutes people spend online with mobile devices, one is spent on Facebook. That’s 20 percent of mobile web use, and it can be a gold mine for dealers – if they leverage CRM data and it’s done methodi

For decades dealers have been searching for an effective way to understand and quantify whether their large marketing investments are paying off. Even when technology came into existence so they could begin to see web traffic and referral sources, mo

With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of purchase, today’s car dealers need every competitive edge they can get their hands on. Conquesting is one such competitive edge. It�

As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad

A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to lead forms that were filled out on their websites!   The survey was conducted by contacting used car dealers who are currently using a popular websit

ELEAD1ONE partner Bill Wittenmyer shares why all dealerships are texting customers already – whether they know it or not – and why it’s important to be compliant and control the process.