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Marketing to Your “Personas” and Not Your Target Audience
Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I noticed that terms like “digital retailing,” “bots,” and “AI” are still the sexiest of terms driving
Sep 3, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsFixed Operations NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingTrending Industry News
An Innovative Way to Keep the Roads Safe & Bring in Customers
Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to oc
Aug 30, 2019
Stop Using Bad Pickup Lines and Bad Ad Creative
By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an academic perspective. That doesn’t mean that this is going to be a dry or dull article. It merely means t
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
Is Your Website Driving Your Best Leads Away?
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its 2018 Deloitte Global Automotive Consumer Study, brand and
Aug 29, 2019
Differences Between CTV & OTT That Marketers Should Know
By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watchi
Aug 29, 2019
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EveryoneMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
How Artificial Intelligence Can Reinvent (and Reinvigorate) Your Marketing Efforts
Consumers have more tools at their fingertips than ever before in researching future purchases, this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles and dealerships, add the emotional w
Aug 28, 2019
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Marketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesSocial MediaTechnologyTrending Industry News
How Retargeting Fuels Automotive Sales
In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry NewsVideo
Hard Facts: Pinterest for Business – How to Update Your Pinterest on Mobile
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 23, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesReputation ManagementSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
The Truth About Reviews
These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a lit
Aug 23, 2019