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The Surprising Effect Charity Work Has on Your Bottom Line
Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global said 55% of
Aug 15, 2019
The Foundation of Connected TV Ads: A Brief History of Its Rise
By Mike Machado, Co-Founder and Chief Revenue Officer, Demand Local, Inc. The use of Connected TV (CTV) has grown substantially in the past nine years. CTV devices like Apple TV and Roku are putting viewers in control of what they watch and how they
Aug 15, 2019
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Dealer ManagementDealer Ops & LeadershipMarketing & AdvertisingMarketing StrategiesMobileSales & MarketingSales & Variable OpsSales StrategiesTechnologyTrending Industry News
How AI is Improving Retail Customer Experience
By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll
Aug 14, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital Dealer ConferenceMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Harness the Power of Social Ads with Robust Data
By Dane Saville, Brand & PR Manager, Reunion Marketing Social media delivers content to buyers with unprecedented specificity. Nobody can overstate its power to connect with the right people in the right places. It’s why every major organizatio
Aug 14, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneF&I ManagementFinance & Insurance NewsFixed Operations NewsGeneralLeadershipMarketing & AdvertisingMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
The Road to DD27: Pre-Show Highlights
DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in t
Aug 12, 2019
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Marketing & AdvertisingMarketing StrategiesMobilePay-Per-ClickSales & MarketingTrending Industry News
What Does Digital Visibility Look Like in Today’s Crowded Advertising Landscape?
As automotive disruptors such as Tesla and Uber roll out nontraditional offerings, competing manufacturers have decided to be better together.
Aug 8, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSearch Engine OptimizationTrending Industry News
3 Tips to Increase Organic Website Traffic
By Steve Laureys, National Account Director for CallRevu’s CallVision DNI Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click a
Aug 7, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Is Your CRM a System of Engagement?
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch
Aug 7, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipMarketing & AdvertisingMarketing StrategiesSales & MarketingTrending Industry News
Consumer Data Privacy Laws are Spreading Nationwide
Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional sta
Aug 7, 2019