Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren’t as effective

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t

 In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.

With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email marketing is a force to be reckoned with. We are talking nearly half of the world’s population at a savvy marketer’s fingertips. To top things

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made. Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to s

 Testimonial videos are the most cost effective way to not only work video into your marketing strategy, but provide your audience with social proof that you have the solutions to problems they face. Despite the marketing power they bring, so many

CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog.

 Does your Service and Parts departments have a good online presence? In this fascinating Quick Tip, Andy Church discusses the latest research from Google regarding online searches for after sales departments and products.

CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.