In my conversations and travels, I encounter two different types of dealers. The first group often struggles with aged units in their used vehicle inventories, persistent wholesale losses and an as-yet unfulfilled desire to increase their sales volum

Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re spending thousands every month on a litany of marketing activities. Your vendors are drowning you in

Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely t

Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing cars. Now, customers walk through the door of a dealership knowing how the cars inside stack up against competitors and have an idea of a rea

Infographic from Entrepreneur on giving your customers exactly what they want. Your business lives and dies by its customers. And you don’t have a whole lot of room for error when it comes to taking care of them. It takes a dozen positive experienc

Annual new car sales have risen steadily since the economic collapse of 2009 when a mere 10.3 million cars were sold. In fact, 2013 is on track to see sales somewhere north of 15 million. While this is wonderful news, these numbers fall way short of

Proof that the internet is an important source for car buyers, from The Dealer Geek. Car buyers are spending less time online shopping for a car than they did 2 years ago according to a study conducted by Autotrader.com and Polk. The original study w

Are you making customers or making money? The correct answer, of course, is “yes.” Obviously, you can’t make money without customers; yet simply having a large customer base won’t automatically make you any money. One west coast dealer summed

In mid-1995, AOL and Prodigy were launching what most believe was the first foray into providing automotive purchase and product review data to the public via what we now know as the Internet. The Internet has become such a way of life today for ever