Tips for using Pinterest and Instagram to build strong consumer relationships, from MarketingProfs. Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the produ

According to Ragan.com, a report finds Instagram is the consumer engagement king. Instagram is becoming a core platform for brands to engage with consumers. It registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, acco

The most vulnerable capital in a new car dealership today is tied up in the pre-owned department. The opportunity for profit is one of the highest return on investment of any commodity offered on the market anywhere in the world. You have a sixty fou

Sales manager to sales leader, according to Customer Think. How does someone in a management function in sales determine whether he/she counts or creates value? In most B2B Sales organizations I know, there is a list of ”top deals”. The kind of d

Time after time as I speak to dealers, GMs, sales managers and fixed ops directors about customer relations, the phrase I am hearing is, “customers want to know we care.” When I hear about it, this is what I think customers are telling their deal

As children we all played the game of “grapevine” where one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. A message that starts out as ̶

“Loyd! It’s good to hear from you. I look forward to seeing you next week. I just wanted to speak with you on the phone before our meeting so you can be prepared for our hot topic. We are looking at buying another store.” “OK,” I responded

Orphan Owners = Proven BuyersOrphan Owner: Customers whose salesperson has moved on. This also includes customers whose salesperson is still there, but isn’t staying in touch. Why don’t salespeople contact this group? They don’t know them, cust