What needs to be included on your dealership landing page, according to Stratosphere Studio. We’ve talked a lot about the importance and benefits of using calls to actions on your auto dealership website, since they’re so essential for lead gener

Why your dealership website isn’t showing up in Google, from Stratosphere Studio. Naturally, when you develop a website for your auto dealership, you hope that it will not only explain your services, but that it will also bring you more custome

Over the past three months I have been spending hours working with as many dealer principals as possible. The purpose was simple, to discover what separates great dealerships from mediocre ones. In the end the answer was abnormally obvious — the pe

Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm. I’m personally a fan of Disney business practices and strategies and have attended their programs. I also encourage all of my emp

At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths — on the topic of used autos, no less. I shared a story of a locksmith who had created an infographic on how to buy a used car, whi

During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or Dealers, one question usually comes up at some time during the program: Why are Customers so defensive? Anyone in this business who h

In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies will need to constantly evolve in order to attract and retain customers while positively impacting their bottom-line. Dig

There are quite a few dealer website plug-ins designed to generate leads, but on many websites, how they are implemented, hampers the power of these tools. With a great call to action and by closely following the third party’s installation instruct

Your service department exists for the primary purpose of making money. The way you accomplish this is: By selling preventive maintenance so vehicles won’t break down By fixing vehicles that break down due to lack of preventive maintenance That’s