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Digital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & Marketing
10 Magnificent Marketing Lessons From Dr. Seuss
10 magnificent marketing lessons from Dr. Seuss, according to Ragan.com. Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers? He
Dec 4, 2013
3 Secrets to Professional Success
3 secrets to professional success, according to Ragan.com. The best Christmas gift I could receive is hearing I no longer have to turn off my phone or iPad during takeoff and landing on a plane. Merry Christmas to me! While my flight was preparing fo
Dec 3, 2013
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Dealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Seven Ways to Energize Sales
Seven ways to energize sales, according to Entrepreneur. In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist
Nov 25, 2013
AFSA Aims to Provide CFPB with Thorough Dealer Participation Analysis Via New Study
AFSA aims to provide CFPB with thorough dealer participation analysis via new study, according to Subprime Auto Finance News. In light of concerns expressed by the Consumer Financial Protection Bureau about the “significant risk” dealer
Nov 22, 2013
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Body ShopDealer ManagementDealer/GM NewsFixed Operations NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesService
What is Your Higher Purpose, Your Noble Mission? Part 2
Last month’s article generated such good feedback that I decided to devote another one to the same topic. The takeaway from my September article was that money doesn’t motivate everyone. Oh sure, money is important, but most people also want to k
Nov 22, 2013
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Body ShopDealer/GM NewsFixed Operations NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesService
Processes and the Strength of your Fixed Operations
As an overall view of Service, Parts, and Body Shops, many managers struggle with attaining the desired results as because they simply don’t have strong enough processes. Having been a Fixed Operations Director, I understand how this can happen. At
Nov 22, 2013
It’s the Management, Stupid!
“You want Loyd to do what? Jim, are you gone-to-the-grape?” asked Dr. Merlot, my friendly yet kooky sidekick, with disbelief. “For the last five years you have been deploying a plan to purchase your dad’s stock and recruit tal
Nov 19, 2013
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Dealer ManagementDealer/GM NewsDigital DealerExpense ManagementF&I ManagementFinance & Insurance NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Technology and Herding Cats
Supervising the accounting office was my least favorite tasks as a CFO/controller. I’d rather create a new spreadsheet or write a report on our DMS system. I used the phrase “herding cats” to describe the difficulty involved in coor
Nov 19, 2013
Is Your Team Over Managed Or Under Led?
“The most dramatic cost of the lack of leadership is that the market has changed so much and your dealership has changed so little!” On Tuesday August 23, 2011 at 1:51PM, I was sitting with an F&I Manager when the building started shaking and
Nov 18, 2013