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Get into a Positive Mindset for the New Year
Get into a positive mindset for the New Year, according to Entrepreneur. With the New Year in sight, you may be starting to think about making resolutions. While entrepreneurs often think success will bring happiness, happiness expert Shawn Achor, au
Dec 26, 2013
Shop Excellence as a Choice
Shop excellence as a choice, according to Search Auto Parts. One of the things that shocked me more than any other during my many years working with Shop Owners and Service Managers from across the country was how often I cared more about the success
Dec 23, 2013
PR lessons from Ron Burgundy
PR lessons from Ron Burgunday, according to Ragan.com. The much anticipated film “Anchorman 2” hits theaters on Wednesday, and the MediaSource crew can’t wait. As a team of trained television journalists turned PR pros, the legendar
Dec 19, 2013
Motivating Prospective Successors
Many of you have kids in high school, college or who have just entered the workforce. As you see them grow and mature, you have dreams of them working for the family business. But now that your children are getting older and your dreams of them joini
Dec 17, 2013
Sell Again Those You Just Sold
The basic assumption today is that a buyer won’t be back into the market for perhaps eight to ten years. All the statistics tell us this – owners are maintaining their current vehicles longer, on average up to 11 years! A dealer will starve to de
Dec 17, 2013
You Don’t Need F&I Training!
“Drown me! Roast me! Hang me! Do whatever you please,” said Brer Rabbit. “Only please, Brer Fox, please don’t throw me into the briar patch.” – From an American Folktale A couple of blocks from where we hold our F&
Dec 13, 2013
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & Marketing
Big Data And Marketing: Don’t Believe Everything You Read
Big data and marketing: don’t believe everything you read, according to Marketing Daily. With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies R
Dec 10, 2013
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Dealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSocial MediaTechnology
Infographic: 10 ways to get more engagement on Facebook
10 ways to get more engagement on Facebook, from Ragan.com. Facebook has made a lot of changes over the years, prompting businesses to continue trying to figure out how to get people to see their content and interact with it. You’ve probably lo
Dec 5, 2013
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Dealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSocial MediaTechnology
3 Reasons You Don’t Need Digital Marketing
Digital marketing is a focus for all dealers as more consumers shop first online. Although most customers are online, the sad truth is: Most dealers don’t need digital marketing. It’s not because there is no value from digital marketing. Rather,
Dec 5, 2013