10 bizarre inbound marketing strategies that actually work, from Business to Community. There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old, and the concept of using professional blog posts, socia

Marketing Strategies for achieving business growth, from The Guardian. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in. Neil Addley, man

A colleague of mine recently purchased a 2014 Subaru Outback from a local dealer. He ended up using TrueCar to give him confidence in the price he should pay for the new vehicle. I had to ask the obvious question: “Why did you, of all people, use T

From Huffington Post: Is this the car dealership of the future? For the average person, buying a car is a process wrought with unending frustration replete with all the drama of a daytime soap opera. Many people contend with Shakespearian levels of l

If you put a frog into a pot of boiling water, it will leap out immediately. But if you put a frog in a pot of cool water and then gradually heat the water until it starts boiling, the frog will not become aware of the danger until it is too late. Th

The beginning steps of starting your own car dealership in Florida, according to JW Surety Bond. If you have an entrepreneurial spirit and are looking to start your own business, you know for sure that an auto dealership is a perennial favorite that

Lessons from the Wolf of Wall Street, according to Harvard Business Review. The debauchery-laden film by Martin Scorsese The Wolf of Wall Street is a prime example of financial corruption, excess, and corporate greed. It’s the rags to riches to rag

Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine m

Insurance is a very important profit center for a car dealership. And in my opinion, insurance will only continue to grow in importance as more dealers capitalize on their market leverage, begin selling collision insurance with their gap, and then ha