Would you run the same television advertisement as your local competitors? Today, dealers have settled for the same kind of situation on the Internet, the #1 resource for anyone searching for their next new vehicle. Running cookie cutter ads online i

5 TED talks every marketer should watch, according to Ragan. Watching inspiring, entertaining, or educating content is just what you need. Finding these videos can be a challenge, especially when TED Talks has so many great videos to search through.

The 7 keys to inspiring millennials at work, according to Entrepreneur. The corporate world shaped by Baby Boomers is fast-changing as they retire in droves, and the new generation will not accept Office Space as a workplace reality. Few were in the

3 ways to master the hashtag, according to Entrepreneur. In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololo

As an employer you are required to train your employees on environment and safety practices at your dealership. One difficulty that you face is how you teach your employees; do you deliver online or classroom training? A new option is available: blen

The sweet and simple marketing lesson from ‘House of Cards’, according to Entrepreneur. A few months ago, I got a hankering for BBQ ribs. As someone who doesn’t typically indulge in ribs and the sort, I found myself frequenting local so

I love it when dealers personally get involved in fixed operations. Savvy dealers know the value of the service drive when it comes to customer retention and overall dealership profitability. David Slone is one of those dealers. When it comes to the

There are many elements of the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still p

Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology came along, changing almost everything about that process. T