Most every dealer in the nation has asked themselves the same question. In fact, this is one of the most controversial issues the automotive industry has faced for years. Dealers have struggled to find the answer as to the true return on third party

The key to delivering experiences worth talking about, according to Social Media Examiner. Customer Service How John first discovered the importance of customer service John explains that he first discovered the importance of customer service through

Body-language tricks to make anyone instantly like you, from Entrepreneur. There’s no question that body language is important. And according to Leil Lowndes in her book “How To Talk To Anyone,” you can capture — and hold — anyo

Inefficient auto dealerships can leave customers waiting too long for deals to be completed. But it is getting better. According to Edmunds’ Senior Editor Matt Jones, 10 years ago car buyers used to visit five dealerships per purchase before si

10 steps for hiring your next rock star, according to Entrepreneur. If there is but one consistent business discipline that defines success, it would most certainly be the ability to hire great talent. The right person can help you launch your compan

Through all the years, it’s obvious that I probably had more exposure to more pre-owned managers and pre-owned department slang than anybody else in the industry. I am currently asked, especially by new managers, what it was like in certain decades

Three simple tactics to increase customer loyalty, according to Marketing Profs. For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it’s very “Field of Dreams,” but that

The 5 secrets of great bosses, according to Entrepreneur. When you think of your best boss ever, what did he or she do that created an inspiring work environment for you? How did he or she act to enable your high performance and high engagement each

Most of us have had that dream where it is a day before graduation and you realize there is some class you have never been to and must pass top graduate. I bet there is a marketer’s version of that nightmare where a time traveler from the 80’s la