Posts
The State of Today’s Auto Economy: A Case for Cautious Optimism
If you had forgotten what it’s like to be living in a truly growing economy, welcome back. The housing market is getting back on its feet, jobs are being added to the tune of nearly 300,000 per month, and all of this is having a positive effect on
Aug 26, 2014
How to Close the Gap Between Sales and Marketing
How to close the gap between sales and marketing, according to Marketing Profs. In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command th
Aug 26, 2014
How to Disconnect from Work without Everyone Freaking Out
How to disconnect from work without everyone freaking out, according to Fast Company. Picture this. You’re on a beach in the middle of the Caribbean with no Internet access, no phone reception, and no text messages. You return from your vacation we
Aug 18, 2014
Posts
Dealer/GM NewsFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
To Win the Sales Race, Stop Thinking About Winning
Danica Patrick likes to win. Who doesn’t? But she can’t get into winning position by just thinking winning. She has to train and think about all the things it takes to win at auto racing—how to pass at high speeds, how to keep control around ti
Aug 18, 2014
Prepping for a Post Dealer Reserve World
The CFPB is determined to eliminate dealer finance participation and wants the industry to move to a flat fee finance model. Opponents have been mostly focused on the potential financial impact to dealers and they have paid very little attention to t
Aug 18, 2014
Posts
Dealer ManagementDealer/GM NewsFixed Operations NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales StrategiesService
The 3 Things You Need to Do When You’ve Upset Your Customer
The 3 things you need to do when you’ve upset your customer, according to Entrepreneur. Have you ever had a customer complain to you about your product or service? If so, consider yourself lucky. Why? Because most people with a complaint will s
Aug 18, 2014
Time in a Bottle
Why are muscle cars or classic cars from the 50’s, 60’s, and very early 70’s so popular? What is the fantasy with these vehicles that enamors everyone that sees one or drives one? Being one of the few left that was a teenager in the late 50’s
Jul 31, 2014
Talk Dealer to Me – Suburu of Puyallup Talks “Why Buy”
Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why
Jul 31, 2014
Posts
Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingSales StrategiesTechnology
Momentum… and an Off-the-Wall Idea that Might Make you Money
lab·y·rinth ˈlab(ə)ˌrinTH/ noun 1. a complicated irregular network of passages or paths in which it is difficult to find one’s way; a maze. It’s official, almost everyone that is looking for an easy, direct passage to a set of keys from
Jul 30, 2014