If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like MacyR

Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook the relationships they already have. The dealers who are looking to shift to

Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership,

I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out, a GM of a dealership pulled me aside and asked if he could ask me some questions. We found a few seats in the h

Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems. But how much time have you devoted to ensuring that your most valuable asset – your data – is safe and secure? If your answer i

In a recent  article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoi

Dealerships would love for their employees to give everything they have in pursuit of company success. In reality, each member of your team has only a limited amount of time, energy, and effort available. It’s important that they spend that that ef

In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how to connect with customers and build authentic relationships in today’s fast paced world of micro-interactions on social media.

In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a heart of gold. The men and women of Vance Chrysler in Miami, Oklahoma make me proud to be in the automotive business. Their selfless act of kindness e