For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose

Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee in this week’s Freebie Friday.

It’s Time to Shift from Potential to Kinetic Thinking Those of you who know me have heard me tell this story before and I feel it is so worth repeating because of our current marketplace. A few years ago, while I was working in Moscow, Russia,

In 20 years of teaching LearnToLead seminars in 17 countries, across multiple industries—both for profit and non-profit—I’ve concluded that one of the least understood, most overused declarations from a performer at any level in an organization

Bill Wittenmyer explains the difference between a vendor and a partner in this week’s edition of Witt’s Wise Words.

Don’t let success go to your head. In this Freebie Friday, Bill Wittenmyer says it’s important to not get away from doing the little things – “the basics” – because it’s doing the little things and keeping things simple that breeds more

Most dealers agree their goal every year is to grow their business. Without annual growth, your business is actually shrinking. So every year you set a new goal. Let’s say you want to end 2018 with a year-over-year increase in net profit of 12

Are your employees communicating well at your dealership? At most of the dealerships I have visited they are not! I see far too many stores that still utilize walkie-talkies or paging systems and while this may seem like a good idea, in my mind it is

When it comes to customer loyalty, one thing I find that many businesses fail to analyze — and perhaps one of the most essential ingredients to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; the