As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way — more t

Many have heard the news and read the articles that consolidation is the future of the auto business. The big corporations are diligently working to squeeze out the little guys, putting smaller operators behind the curve wondering if they can survive

Essential Things You Must Have in Place     Jack Welch was the quintessential corporate leader of the late 20th century heading up General Electric (GE) and remains as one of the ultimate business role models. As an overwhelming testament t

The late and legendary John Wooden is regarded by many to be one of the greatest basketball coaches of all time. In his storied 40-year career as a coach his name became synonymous with success, having had only one losing season: his first. As the he

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and t

 The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what we define as a self-enabling vehicle, which offers a more

 The differences between training and coaching are vast and mostly misunderstood. Until this amazingly informative session was co-created by a world-class trainer, and a top auto industry coach. Training and coaching will be compared a

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent custom

When I had the opportunity to move into the role of internet director at a Ford dealership in Escondido, I was excited about the responsibility, and of course, the pay raise. Not wanting to screw things up, I spent a good amount of time learning from