The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data

Bill Wittenmyer shares why fear isn’t something to be afraid of but rather an emotion you should embrace in this episode of Freebie Friday.

How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and overestimate their ability to withstand an attack. When looking at your internal information technology (IT

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and trav

With advertisements of cars with giant red bows plastered around America, it’s no surprise that December truly is one of the most popular times of year to buy a car. New 2019 models have just come on the market, and 2018 models are dropping in pric

Bill Wittenmyer asks if dealership staff are feeling burned out and why it’s important to make changes in order to improve their attitude in this edition of Witt’s Wise Words.

Microsoft has released Office 2019, the newest version of its desktop suite of applications that most dealership employees use on a daily basis; including Word, Excel, PowerPoint and Outlook for email. Prior versions of Office that your dealership mi

Bill Wittenmyer explains the importance of not over celebrating achievements in this edition of Freebie Friday.

Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your