It’s complicated to be an Internet-savvy dealer. Pricing, dealer web site SEO, social media, Internet structure and staffing, lead management, there are many critical success factors, and just as many potential points of failure. If you’re a deal

Last month’s article, “The Accolade Sandwich Sales Meeting” leads me to share specifics about what, from my experience, must to be communicated and maintained internally by you and your department heads, or “position coaches.” You must perf

Unless you’re viewing an archived version of this magazine or you just picked this up in the service waiting area at the dealership, you are likely reading this article within a week or two either way of the 10th Digital Dealer Conference and Expos

Every day my team and I field questions about Search Engine Optimization (SEO) and what it takes to put your best foot forward on Google and other search engines. We’re constantly looking for ways to improve our dealers’ site visibility in these

Unless you???re viewing an archived version of this article, you are likely reading this article within a couple weeks either way of the 10th Digital Dealer?? Conference and Exposition in Orlando. Like the last few Digital Dealer?? Conferences and ev

Every sales person claims that they have the greatest opportunity that you can’t live without. A key is testing and validating opportunities that make logical sense. Are these concepts producing measurable results (gross dollars and/or car sales)?�

Twenty years ago, branding and marketing decisions were easy. Think about it: Who bought your radio and television advertising? Who approved and often appeared in your commercials and print ads? Who approved your outdoor signage? If you were a single

In last month’s article, I opened with the thought that one of the reasons salespeople fail to make a connection with online customers is the continued use of outdated responses to shopper questions and concerns. These responses fail to influence c

In the car-buying process, there is a gaping chasm between the consumer’s expectation and their experience. The best practice Internet dealer does everything possible to narrow the gap. The data is clear: the customer wants a good price, communicat