Retention, Loyalty or Acquisition Marketing?, from Automotive Digital Marketing. We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important —

With Car Dealerships’ Ranks Thinned, the Survivors Thrive, from The New York Times. ONLY a few years ago, in the depths of the recession, the local car dealership seemed to be living on borrowed time. Franchises were closing by the hundreds as buye

The Lead Conversion Gap, from Auto Dealer Monthly. Generating leads from dealer websites and third-party retailers is no longer a “new” facet of automotive retail, and dealers now have nearly limitless opportunities to find more customers and exp

This subject causes more dealer confusion and misplaced marketing dollars for dealers than any other. Making matters worse, information in trade publications has vacillated over the past year. Frankly, metrics between these various services are not s

6 Ways To Quantify The Business Value of CRM to Your CEO, from Business 2 Community. So, you are a CMO with a strong zest for implementing CRM into your marketing initiatives. You recognize that automating social media and drilling deep into your cli

40 Percent or More of Your Website Traffic Comes from Mobile. Are You Ready?, from NCM Institute. You build a website thinking that customers will take the time to go to a computer and do their research. After all, they’re going to spend thousands

What Google’s Knowledge-Based Trust Proposal Means For Your Car Dealer Website, from Driving Sales. Link building has long been the back bone of any SEO campaign but that may change in the future with the introduction of Google’s proposal

4 Examples of Bad Email Manners, from Entrepreneur. Whether it’s the neighbor who mows the lawn at 7 a.m. on a Saturday or the woman who cuts in front of you in the elementary school drop-off line, bad manners are everywhere. The online world is no

Welcome Complaints, from Driving Sales. People are going to complain regardless–wouldn’t you rather control the environment? Most people complain about something. It is human nature. We complain when the weather is too hot or too cold. We