Pick up your iPhone or Android right now, pull up your web browser and search for your dealership using Google. If your website isn’t mobile-friendly, chances are high that you’re invisible. Now’s the time to take action to stop the bleeding! A

“The Internet killed my gross profit.” “The Internet made it so competitive we have to give away cars.” “The Internet lets every idiot in the world just review whomever they want and doesn’t care if the reviews are wrong.” “The Intern

In the time it takes to read this article, a service customer will research, evaluate and select a provider for their next vehicle repair. Chances are – if you don’t have a strong digital presence – they’ll head to the national quick lube cha

Starting with Part One and through Part Three we have examined changing technology, design advancements and marketing strategies that are making website analytics obsolete. Dynamic website content, more and more website traffic being non-human, and m

Auto technology trends – bikers and pedestrians become a priority, from INAUTONEWS. In the endless conflict between autos and other traffic participants, either motorcycle, bike riders or simple pedestrian, the obvious loser is not the driver behin

Are automakers addicted to in-car features overload?, from Automotive News. DETROIT — Automakers are so obsessed with imitating smartphones and other gadgets that they have loaded vehicles with a bewildering array of infotainment features and a

Audi Attempts To Add Matrix Lighting Technology To Its Laser Headlights, from Motor Authority. Audi’s Matrix LED headlights allow you to drive with your high beams left permanently on, as they can detect other vehicles on the road and actually spl

3 Criteria to Upgrade a Lead to an Opportunity (And They’re Not What You Think), from Hubspot Blogs. What is a sales opportunity, and when do you know it’s not a lead anymore? There is no single, universal definition. However, some common miscon

The Missing Piece in Sales Lead Management, from SLMA. Last week, the Sales Lead Management Association posted an article discussing the sales industry’s struggles with lead follow-up. It pointed out that marketing automation and CRM are importan