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How Community-Centricity in Automotive Retail Brings Purpose, Satisfaction, & Loyalty
A community-first mindset and business philosophy inspires positivity and a direct sense of purpose, resulting in higher satisfaction and loyalty.
Jun 15, 2019
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Dealer ManagementDealer/GM NewsLeadershipMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
How Dealerships Are Using Facebook to Reach Customers & Drive Their Bottom Line
Social media can be a great challenge at most dealerships. Discover ways to leverage social influence and engage brands to help spread your message.
Jun 15, 2019
Why People Defect in Service
CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.
Jun 14, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Freebie Friday: Nurturing vs Closing
Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.
Jun 14, 2019
Don’t Let Customers Get Lost
DealerBuilt CEO Mike Trasatti explains why dealers need to ensure that customers aren’t in the dark when things go wrong.
Jun 13, 2019
Finding – And Keeping – Better Techs
With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and
Jun 13, 2019
Why Now Is the Time to Clean Out Your DMS
Just because spring is almost over doesn’t mean you’re in the clear when it comes to cleaning. Tidying up the house or clearing out the garage is on very few people’s lists of fun things to do. That’s why they’re often pushed to the backbur
Jun 11, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry News
Measuring Success on Facebook
Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.” We have reviewed this playbook, and have come away very impressed with the way Facebook outlines the broad advertising categori
Jun 11, 2019
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Lead Management & CRMMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
Leads: The Ever-Decreasing Part of the Pie
Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start these conversations. But in today’s digital age, leads are too few and far between to be the sole f
Jun 11, 2019