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Dealer ManagementDealer/GM NewsFixed Operations NewsInventory ManagementSales & MarketingSales ManagementSales StrategiesTrending Industry News
What’s the Silver Lining in this New Car Sales Slump We’re In?
According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits. Industry experts recognize that used cars are typically more profitable to a de
Jul 2, 2019
Witt’s Wise Words: Too Many Cooks In the Kitchen
Bill Wittenmyer shares why having too many cooks in the kitchen is detrimental to success.
Jul 1, 2019
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Dealer ManagementDealer/GM NewsLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Best Practice for Hiring a Trainer for Your Dealership
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jul 1, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsServiceTechnologyTrending Industry NewsVideo
Why Aren’t Consumers Using Online Service Scheduling?
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jun 28, 2019
How Opportunity Affects Company Culture
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jun 28, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry News
3 Ways the Netflix Marketing Model Can Benefit Your Dealership
Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’
Jun 27, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesSocial MediaTechnologyTrending Industry News
Social Selling: Why Dealers Should Adopt It
Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in
Jun 27, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Selling to the Connected Consumer
The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searc
Jun 26, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry News
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls
Jun 26, 2019