Country Hill Motors, a locally-owned, family-operated, and independent used car dealership serving the greater Kansas City area, was founded in 1984 by Josh Buterin, who was joined in business several years later by John Zaslavsky. Throughout the 198

Do you have a plan to increase business? Not something that’s been floating around in your head but a tangible, written strategy to engage more customers? Remarkably, most dealers don’t have a written marketing plan. Many don’t bother r

By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you’re like many in this industry, who are researching digital retailing, but not quite finding the information they’re looking for, and left with minimal resources, I invite you

By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. Whi

Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I noticed that terms like “digital retailing,” “bots,” and “AI” are still the sexiest of terms driving

First, You Must Do This… Now and then, I meet a dealership’s leadership team that resonates a solid understanding of what leadership/business know-how is all about. For those of you who feel a little (or a lot) of tweaking in your store c

By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1), the financial health of the largest auto retailers could not be stronger. Multiple public dealership groups are posting record r

By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe it. Whether you look at it as a percent (14%) or a raw number (7.1 million), the number of men 25-34 years of age who