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Equity Mining’s Importance to a Key Swap

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 5, 2019

Keeping Techs AND Consumers Happy, While Remaining Profitable

Service directors of professional automotive dealerships have stressful jobs. They are required to deal with a broad range of personalities, temperaments, and quirks – of both employees and customers. Similar to a preschool director, they have to k
Sep 4, 2019

Forecasting Fixed Ops Performance – It’s the Little Things

The essential basics which create highly successful, marginal or poor-performing fixed operation departments are the same for everyone. How these fundamental tidbits are structured, managed, and maintained makes the difference between OK and superior
Sep 4, 2019

Profiles of Success

Country Hill Motors (a single-point Ford dealership in Pennsylvania) and Bob Ruth Ford (an independent dealer group in Kansas City) both are surpassing industry averages and hitting record numbers for their business, as a result of their commitment t
Sep 4, 2019

Reaching the Older Consumers

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — b
Sep 4, 2019

Is Your Hair on Fire?

“There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them,” ~Writer, Phyllis Bottome. For those of you that know me, or if you have followed my blogs for a while, you probably know that cu
Sep 4, 2019

Witt’s Wise Words: Avoid the Guilt Trip

 Bill Wittenmyer offers some advice on how to deal with customers that don’t show for appointments in this episode of Witt’s Wise Words.
Sep 4, 2019

3 Steps to Fixing Your Dealership’s Broken Timekeeping Processes – and Why It Matters

By Todd Polak, Product Planning Manager, Reynolds and Reynolds When your business is as complex as the average dealership, with all its various moving parts working together to achieve profitability, it can be easy to forget the little things. Exampl
Sep 4, 2019

One-on-One Google Review Success

What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center,
Sep 4, 2019