By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to leverage social media to their advantage. Many are looking for proven social media tips to help thems

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing on digital retailing, and now that we’ve defined what digital retailing is, we’ll cover some more ground, but this

Monument Chevrolet in Pasadena, Texas, has been serving the Houston-area since 1974. It is a family-owned and operated store under the leadership of company president W. Carroll Smith. Carroll started in the automotive business in 1965, working at Ge

By Sally Lopez and Edmund J. Reinhard As software vendors develop more powerful types of dealership management system (DMS) technology, a growing number of dealers are considering switching to a new system that promises more features, improved functi

By Ed Kovalchick, CEO & Founder, Net Profit Inc. Of course, some will remember this oft-repeated and well-known phrase in this title referring to “Badges” as was featured in a 1948 film The Treasure of the Sierra Madre. Beyond that, a variati

By Doug Austin, Founder & President, StrategicSource, Inc. My team and I just returned from a dealer-related trade show this week.The amount of companies offering new tools, solutions, and strategies designed to generate leads, increase loya

By Loyd Rawls, Chairman, The Rawls Group I was traveling with Dr. Merlot while visiting a new client, and I witnessed one of his famous tirades that is worth sharing. Our client was a gentleman in his late 60s and the personification of “old s

By Chuck Barker, President & Founder, Impact Marketing & Consulting Group Build it and they will come… Sales Team development in many dealerships across the country still strains the boundaries of obsessive research, unveiling the drast

By Dave Anderson, President, LearnToLead As I continue with the third in a series of articles on generational leadership, it’s important to prioritize focusing less on what makes each generation different or what makes some “difficult,” and ins