Conducting an interview for your latest sales team opening is more than confirming the information on the resume. Bill Wittenmyer says it is about getting to heart of the candidate’s character.

Hear from Mike Trasatti about how small actions can create a big impact in someone’s life.

By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. Customers in your service department say that value is their top priority. Does that mean you’re charging too much; that you need to lower your pric

By Richard F. Libin, President, Automotive Profit Builders “The pen is mightier than the sword.”  This adage, coined by English author Edward Bulwer-Lytton in 1839, which indicates that communication is an extremely effective tool, has never

By Bill Playford, VP & Partner, DealerKnows Consulting When we hear an example of customer experience, it’s usually followed by an example of some international juggernaut of business. Apple, Disney, Nordstrom, and Ritz Carlton are almost all u

By Anthony J. TaCito, Founder and CEO, TaCito Direct A good friend of mine who now happens to be the top executive and president of a major automotive group, overseeing the operations of more than 50 dealerships, has a saying that he uses quite often

By Derek Paulus, Supervisor of Website Content, DealerFire It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and to enhance digital visibility, one that gets supp

By George Nenni, Founder & Principal Consultant, Generations Digital If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most important secondary website. Why

By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the ’60s, but when he got on stage in the early ’70s with long hair and a beard, his faithful fans went nuts. This was not the Ricky they rem