Posts
Interview with Derek DeBoer of TC Chevy
Pictured above: Derek DeBoer; Image by Cornelius Matteo TC Chevy, locally-owned and operated since 1985, is part of a small auto group in Southern Oregon. Its a full-service dealership that offers a no-pressure, hassle-free shopping experience, sel
Dec 2, 2019
9 Benefits of Doing a Year-End Social Media Audit
By Kathi Kruse, Founder, Kruse Control Inc. Whether your social media marketing is in-house or outsourced, it’s often difficult to see where the gaps are between your current successes and where you need to be. Your inbox is full of tips, tools,
Dec 2, 2019
Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
By Tom Laymac, Global Director of Digital Marketing, Fiat-Chrysler Automobiles Approaching marketing problems with a myopic silo mentality is one of the biggest limitations in the industry today. This is particularly true with the automotive behe
Dec 2, 2019
Optimizing the Dealership’s Social Media Efforts
Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the content posted on their dealership’s social media properties.
Nov 27, 2019
The Two Major Causes of Technology Outages at Dealerships
Erik Nachbahr shares the two major causes of outages that can disrupt a dealership’s operations and how to avoid them.
Nov 26, 2019
Three Tips for Maintaining Profit When Taking in Off-Brand Trades
By Majd Saboura, Senior Director of Offsite Solutions, Manheim Franchise dealers are taking in more off-brand trades than ever before — and that trend is likely to continue. In the past, a franchise dealer’s used vehicle mix would typically be ar
Nov 25, 2019
Who’s the Baby? Recalls and Infants
By Dan Beres, Managing Partner, Recall Masters When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for recall-related repairs or not h
Nov 19, 2019
Why Being a Team Player is Vital to Success
Mike Trasatti shares how every person has a role in a business’s success but harmony is only achieved if everyone works together.
Nov 18, 2019
#WittsWiseWords: The Language of Losers
As Bill Wittenmyer says “Change your words and you’ll change the result.” Setting yourself up for success starts with eliminating words from your vocabulary that remove doubt that you will produce.
Nov 18, 2019