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A Case for an Efficient 2020 Dealership Advertising Budget

By Melanie Borden, VP of Marketing, Celebrity Motor Cars The end of the calendar year is upon us! 2019 holiday events are ramping up, dealerships are laser-focused on hitting year-end objectives, and dealership leadership teams are working on getti
Dec 2, 2019

Four Keys to Build a Better YOU

By Dave Anderson, President, LearnToLead As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten. In fact, little will improve measurably or sustainably in your organization until you do. While leaders
Dec 2, 2019

Five Tips to Improve the Sales to Service Handoff

By Scot Eisenfelder, CEO, Affinitiv With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, nearly half of dealership sales customers never return to d
Dec 2, 2019

9 Areas That Build Value in Your Dealership

By Kendall Rawls, Director of Development, The Rawls Group The new year brings change, and with change comes uncertainties – often leading to fear, anxiety, and worry of the unknown. As we enter this new year, we face an upcoming presidential elec
Dec 2, 2019

From Speculating to Selling: Overcoming Sales Challenges with Technology

By Chase Abbott, VP of Sales, VinSolutions, Dealer.com & Digital Retailing Cox Automotive Inc. It has been more than a hundred years since cars first became available to the masses, and a lot has changed in automotive since then. In 2019, the v
Dec 2, 2019

It’s Time to Move Beyond the Chaotic Dealer Website Experience

By Tim Copacia, Executive Vice President, UnityWorks Step right up! Do you recall the last time you walked down a carnival midway? You just wanted to enjoy the walk, but all you could see and hear were barkers trying to grab your attention to play th
Dec 2, 2019

4 Critical Components of Effective Sales Training

By Mike Hirschfield, CEO, Assured Influence If you are not obsessed with investing in yourself and your team, you’re not really obsessed with winning! Not everyone keeps score in business, but every score undoubtably matters. What is your next leve
Dec 2, 2019

Job Management Makes or Breaks Your Bank

By Ed Kovalchick, CEO & Founder, Net Profit Inc. First off, if you haven’t calculated the worth in labor and parts sales of just one minute of your service or body shop technician time, do it. Dispatchmania Regarding vehicle job management, be
Dec 2, 2019

Seasons of Opportunities

By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. The holiday season is a wonderful time to reflect on the past year and count your blessings. Let me start by saying, I’m not naive or unaware of the
Dec 2, 2019