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5 Top Tactics to Build Stellar Customer Experience Prior to Sale

When does Customer Experience actually begin? Certainly, it’s in full force during the purchase transaction, but what many companies don’t realize is that Customer Experience begins in the weeks or
May 23, 2016

Collaboration Tools Will Transform the Customer Experience

In the last few years, technologies like social media, texting and mobile apps have transformed the way dealerships interact with their customers. But we're not done yet. Not even close.
May 23, 2016

Report: Women Car Buyers and the Top Automotive 10 Brands

In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including
May 23, 2016

Interview with Keith McCluskey, McCluskey Chevrolet

McLuskey Chevrolet is one of the top Chevy stores in the country. Located in the Kings Auto Mall in Cincinnati, OH, the store with just under 300 employees is on track to sell nearly 7,000 new and
May 23, 2016

The Power of Service Drive Advertising!

In response to one of my previous articles for this magazine, I received an e-mail from a GM dealer thanking me for adding a minimum of five additional sales a month directly attributable to service
May 23, 2016

Your DMS and Data Diets

Why spend thousands trying to get a new customer instead of retaining the ones you already have? This is the reasoning behind CRM and Equity Mining software. You could apply the same logic to
May 23, 2016

The Immense Organizational Benefit of an RFQ

The Purchasing and Spend Management profession is filled with acronyms and my own business has even added to that list. We forget sometimes when we are talking with others that they may not know
May 23, 2016

Leadership Fuel for Your Successful Growth

Successfully influencing your store's employees' view of the importance in adopting and following processes in order to develop positive growth potential is one of the most valuable investments
May 23, 2016

Dealership Employees & Compliancy

News broke recently about 5 dealership employees that were arrested and face federal charges of conspiracy, bank fraud, wire fraud, and aggravated identity-theft. This brings the total to 8 employees
May 23, 2016