Posts
Open Leases Hit New High of $76.9B
Experian Automotive reported on Thursday that open leases originated during the first quarter grew by 27.55 percent to an all-time high of $76.9 billion, up from $73.1 billion spotted during the previous year.
May 24, 2016
Recall Impact on CPO Vehicle Marketing
With the millions of recalls in the pipeline nowadays, compliance expert Randy Henrick contends dealerships find themselves in “a difficult situation,” especially in light of how the Federal Trade Commission
May 24, 2016
Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction
To understand how RST works and how people can be divided based on their reactions, you can make use of a personality questionnaire. One such questionnaire is Corr-Cooper Reinforcement Sensitivity
May 24, 2016
Car-Wash Technology Turns Stores Into Profit Center
For the auto dealer, the embodiment of a “necessary evil” is the business’ car wash. Or, if that term is too strong, let’s call it a necessary “nuisance.” Usually tucked into the back corner of the dealership’s
May 24, 2016
Shedding Light on Facebook Dark Posts
As mobile buying grows, social advertising seems to be moving at the speed of light. Facebook naturally has led much of the way in innovation, giving advertisers a whole host of new tools and insights.
May 23, 2016
Get 30 in 30 to Maximize Marketing ROI
Even with the array of technologies that drive traffic to dealer websites, an average of more than $600 is spent on marketing each new car sold. The problem isn’t digital marketing doesn’t drive views, it’s
May 23, 2016
4 Steps to Redefine the Consumer Experience
The automotive industry has always been known for looking toward the future—and promising innovations—so it’s no surprise it continues to do so, keeping pace with the breakneck speed of current
May 23, 2016
How the Best Salespeople Read Body Language
Being aware of what customers and clients are really feeling, and knowing how to react effectively, can transform a good salesperson into a great one. The best salespeople are experts at reading body language.
May 23, 2016
Not Enough Fire Stations
When I was a child, like his father before him, my father was a volunteer firefighter. He was part of a humble group that was in charge of protecting the surrounding communities that were not part of the city.
May 23, 2016