Q

Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

Q

Redefining Employee Engagement

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales,
May 31, 2016

5 Fresh Ways to Spring Clean Your Social Media Marketing

Nothing feels better than purging old stuff. But, it’s not always easy because we like to our stuff and it’s sometimes tough to let it go. Our stuff makes us feel better, even when it’s not serving us anymore.
May 31, 2016

Why is Marketing Automation Superior to Plain Old Email Marketing?

Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when everyone else also uses email marketing,
May 27, 2016

Google’s Impending Changes to AdWords

Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how the results are displayed on SERPS (search engine results pages). Basically, rather than have
May 27, 2016

Acura Selects DealerOn as Certified Website and Digital Advertising Provider

Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs. “We’re thrilled to be selected by Acura as one of their premier,
May 27, 2016

5 Common Blogging Mistakes

Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky
May 27, 2016

Compliance in Marketing: What You Need to Know

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers
May 27, 2016

Complexities of Compliance

Even a small investment in compliance training now can save a dealer thousands in legal fees later. It’s no secret compliance is a hot topic in the auto-finance space.
May 27, 2016

Minus the ‘Electronic Curtain,’ Technology Helps Car Financing

Automated lending helps avoid delaying creditworthy dealership customers who are anxious to drive off in newly purchased vehicles.
May 27, 2016