Posts
Economic Concerns Drag Auto Demand Index Down 15 Points
TechnoMetrica Market Intelligence didn’t have upbeat news for either dealerships or finance companies looking to turn new metal coming out of the holiday weekend.
Jun 1, 2016
Should Dealers Take Control of the Consumer-Driven Sales Process?
The auto industry is experiencing rapidly evolving consumer expectations in all facets of the sales process. The evolution of these expectations is compelling and creating great change.
Jun 1, 2016
Words That Work in Car Dealership E-Mails
Certain words and phrases car dealerships use in emails resonate with customers, while other terms, while often similar, have the opposite effect.
Jun 1, 2016
Why Automakers Should Fear Apple, Not Tesla
Tesla Motors gets credit – deservedly so – for lighting a fire under the global auto industry, inspiring carmakers to speed up their product development times and to get serious
Jun 1, 2016
What Does a Connected Car Driver Expect from Their Dealership?
Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research
Jun 1, 2016
Car Dealers Need Map of Digital World
Find a market niche and dominate it, strategic planning executive advises. Car dealers need a map to get around today’s digital world. So says Paul Whitworth, vice president-business operations for
Jun 1, 2016
Collision Repair Education Foundation Announces Fall Collision Career Fair Schedule
As a follow up to the Collision Repair Education Foundation’s successful spring high school and college collision career fairs that took place in 10 cities, the organization has announced six additional career
Jun 1, 2016
3 Lessons the Automotive Industry Can Teach All Marketers
The automotive industry is innovative by its very nature, and in an age of increasingly digital consumer engagement, marketers can learn a lot from the trends and strategies of an industry that,
May 31, 2016
Nicole Archer Named Vice President of Autoniq
Autoniq, a business unit of KAR Auction Services (NYSE: KAR), today announced that Nicole Archer has been named vice president of Autoniq. Archer, who most recently served as director of strategic
May 31, 2016