Few industries have had their sales model so changed by the Internet and COVID-19 as the auto industry. Not that long ago, dealerships and auto marketers had a clear first action to turn prospects into car owners: get them into the showroom. The key

As the automotive industry continues to evolve, it’s more important than ever to understand uses for AI within the dealership and how these can streamline customer communication, increase efficiency, and gain valuable insights into customer behavio