Automotive Needs a New Playbook Amidst Brand Loyalty Decline

By Ilana Shabtay Following a few tumultuous years, the automotive industry is as strong as ever, accounting for 23 percent of all retail sales in 2023. Independent of its success, the industry is in the midst of a transformation driven by manufacturi
Apr 28, 2023

AI – Are You Playing Offense or Defense?

Recently I was watching the NCAA Tournament selection when the announcers began talking about how different team members helped get their teams to the tournament.
Apr 5, 2023

The 4 Things Used Car Shoppers REALLY Want from a Salesperson

In this blog, I would like to talk about everything used cars. Lots of the dealerships I talk to are seeing an uptick in sales calls and leads in general. But all we’re hearing lately is that shoppers are skeptical and wary, the buying timeline is lo

Mar 29, 2023

How to Get More Leads with Video

One of the major reasons to implement a video marketing strategy is to make more sales. But to make more sales, you need more leads, right? Video is one of the most engaging and effective methods for generating more website traffic, leads, appointmen
Mar 27, 2023