Swapalease.com, the nation’s largest car lease marketplace, released results of its 2016 “Election & Cars” survey, revealing interesting findings that show the differences in how the two

We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers.  But in today’s market

Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before finally arriving at a decision.

Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions

Prestige Cadillac in southeast Michigan and Detroit area, will unveil its brand new sales and service facility at a grand re-opening ribbon cutting event on Wednesday, October 12, 2016

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

This is my second time attending the Digital Dealer Workshop in Cherry Hill, NJ and the one word that comes to mind is Awesome. It is a great event and though you wont find

Confident Financial Solutions (CFS), a consumer finance company that offers auto repair financing to service centers and their customers,

ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that Harold Chapman, previously general manager of ADESA Kansas City, will lead ADESA Nashville