How many hours of downtime did your dealership experience last year due to Information Technology (IT) network disruptions? Does your dealership track these lost hours of productivity?

Through a midnight announcement on January 9, 2017, Polaris Industries, Inc. announced that it would “Wind Down Victory Motorcycle Operations” in an effort at

You’re not using your entire tool box. When developing a marketing strategy, most dealerships neglect certain tools and it’s causing them to lose out on potential clients and sales.

Although data is critical to improving every aspect of a business, using it correctly can pose genuine challenges for retailers.

Radical dealership technology should automatically engage and satisfy customers. It should increase business through traditional and new channels – all along the customer’s purchase journey.

Let’s talk about what happens at most dealerships when a sales call comes in. Typically, the switchboard operator will just page the call to available sales, “pick up line whatever it is.”

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system

In a recent study titled “Winning the Moments Before Your Dealership,” Google outlined five critical moments buyers encounter on their online journey to your dealership. For any marketing strategy

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one