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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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How Training for Fight Night Can Better Your Website

Preparing for fight night is an endurance-filled test of strength and will. Fighters spend countless hours jumping rope, coordinating footwork, and double tapping the speed-bag to prepare
Apr 1, 2017

Content: Your Most Overlooked Resource

For most dealerships today, online lead capture is a huge priority. Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way
Apr 1, 2017

Managing Your Dealership for the Best Return

Sporting Clay Shooting is one of my favorite things to do. It is like golfing but with an over and under shotgun. If you have ever done it you know the joy of getting out doors with a few buddies,
Apr 1, 2017

THIEVES in Plain Sight!

Not THIEVES in the night...THIEVES in plain sight! The new world of digital splendor has produced a lot of entrepreneurs who think nothing of stealing employees from dealers they call on
Apr 1, 2017

Think Like Your Customer. Why Does Almost Everyone Embrace Mobile…Except Car Dealers?

Anyone who attended this year’s NADA in New Orleans would come away with this truth: dealers are on the lookout for way­­s to improve the customer buying experience in their store or stores.
Apr 1, 2017

A Sad or Celebratory Day?

With a three-hour drive ahead of us, it was an early pick-up for Dr. Merlot. He was slow getting in the car and did not make eye contact, which in light of his obsession with wine was not all that unusual
Apr 1, 2017

The Year-End for Your DMS

We spend the first part of every year consumed with the prior year. There are the dreaded 13th month entries that are a double-edged sword; a huge amount means smaller tax payments,
Apr 1, 2017

Yes Virginia, Analyzing the Problem Is Your Job

Susan Schmoe (Joe’s wife) wakes up early on Tuesday so that she can drive to her dealership, Service First Ford, first thing. The noise in her three-year-old Fusion is driving her batty and getting it fixed
Apr 1, 2017

Interview with Billie Nimnicht III, Nimnicht Chevrolet and Nimnicht Buick GMC

For more than 15 years, Billie Nimnicht III has been the dealer/operator at Nimnicht Chevrolet and Nimnicht Buick GMC, in Jacksonville, Florida, the most populous city in both the state
Apr 1, 2017