Word has it that many dealers are still having problems finding and keeping 'good' salespeople. According to the 2016 NADA Dealership Workforce Study, the average turnover rate for

Today’s world is increasingly “connected.” We are armed with phones and tablets, constantly plugged into our social networks, emails, texts and phone calls. We have any information

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!

What is your dealership's lead conversion rate? Specifically, how many of your leads turn into buyers? Industry benchmarks for auto retailers' conversion rates are close to 10 percent,

Are you a dealer who’s tired of chasing customers who only want the bottom dollar and don’t seem to value loyalty?

It’s no surprise that Disney has created one of the largest groups of loyal customers in the world. Of course, this isn’t by accident. Everything Disney does is by design. According to an article

Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches,

Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers,

For the past century, technology and marketing have evolved in a symbiotic relationship, continuously elevating the human experience with new conveniences, entertainment and information.