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Hard Facts: How to Advertise on Instagram Stories [VIDEO]

70% of individuals on Instagram are following a business page. Now you need to step up your game! Get more reach and brand awareness with ads on Instagram Stories.
Apr 14, 2017

Wake Up and Smell the Disruption!

While many companies have entered the retail automotive space trying to capitalize on the experience customers want but are not getting from dealers, the biggest threat is actually looming
Apr 13, 2017

5 Tech Upgrades Your Dealership Needs to Sell Cars Online

A recent article in Automotive News states the era of online car sales has arrived. Some dealerships already offer customers the ability to transact most, if not all,
Apr 12, 2017

Go Fast and Break Things

The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart.
Apr 12, 2017

Think Tank Tuesday : How to Determine Your Communication Style [VIDEO]

Are women smarter than men? On this week’s Think Tank Tuesday, Paul discusses leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
Apr 11, 2017

NAFTA, Donald Trump & the Chicken Tax: History Has Come Home to Roost!

The election of Donald Trump has created a mixture of hope and trepidation amongst dealers, automotive manufacturers, parts suppliers, and in the whole automotive ecosystem in general.
Apr 10, 2017

Hard Facts: How YouTube TV Can Help Your Business [VIDEO]

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly.
Apr 10, 2017

Dear Paid Search, the Party Is Over

Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand
Apr 10, 2017

Is a Reasonable Consumer Expectation Too Much to Ask?

Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge
Apr 10, 2017