ELEAD1ONE partner Bill Wittenmyer shares insight into how to set service advisors up for success with a few small terminology changes that will positively impact consumer experience

myKaarma Founder & CEO Ujj Nath explains the importance of genuine systematic follow up for dealerships.

In this series of video blogs, Flick Fusion COO Tim James shares Google's 5 auto shopping moments that every dealership should know and how to take advantage of those moments

Note to Dealers and Managers: This article is for your service advisors, but be sure you read it and agree with it before you pass it on to them. This would be a great topic

I was visiting a marginally performing service operation taking a general review of the situation and the newest and hopefully the last manager for a lengthy time (six generals in two years is a bit much)

In new vehicles, there’s almost an inventory pile-up on some dealers’ lots. Dealership days supply is running well north of the norm. Some dealers don’t even have the kind of vehicles

Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard work, and perseverance. Like Rocky, direct mail

Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.

The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers's marketing plan (you have one, right?)