Posts
Is 2 Percent Good Enough for You?
Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.
May 23, 2017
Ad Blockers: If You Can’t Beat Them, Join Them
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive
May 23, 2017
Think Tank Tuesday : How to Make Money Without a Sales Team [VIDEO]
Does your business depend on making sales? Watch this video if you struggle with finding the right sales team, generating more leads from your website
May 23, 2017
Hard Facts: Setting up a Facebook Event [VIDEO]
Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor
May 19, 2017
LotParty Quick-Tip 26 : Don’t Change A Price Just to Change A Price [VIDEO]
Jasen Rice explains why dealers should use flat pricing on their inventory to maximize exposure in searches on third-party listing sites.
May 19, 2017
OEMs: Give Dealers More Autonomy!
While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then
May 19, 2017
How to Avoid Sales End-of-the-Month Catch Up
If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up
May 18, 2017
5 PPC Trends for 2017
Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing
May 17, 2017
What is Brand Loyalty, Really?
The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty
May 17, 2017