In an episode of my podcast, The Game Changer Life, I talked about workplace “undertakers.” These team members fit into two primary categories:

I’ve written a lot about recall awareness and how dealers can position themselves to be champions in their communities by treating recall customers differently -- applauding those who simply

Want to know one of my secrets to staying ahead in Local SEO? Don't believe everything I say. What do I mean by that? Well, it's important to use industry research, knowledge, case studies

I’ve talked in past blogs about how service departments, while the top revenue producers in most dealerships, are typically the least visible in marketing – whether that’s traditional, digital

Do you think your marketing campaign is working? This week on Think Tank Tuesday, Samantha and Paul reveal tips that you should consider when creating a marketing campaign.

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak

Instagram has rolled out location tags and hashtags within their stories. So what does this mean to you? With this, you'll not only have a ton more to see on Instagram, but you'll also get a lot more reach.

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers

ELEAD1ONE partner Bill Wittenmyer shares an effective, easy-to-implement strategy for maximizing profits and replenishing the pre-owned vehicle inventory at your dealership.