By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so

The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released

So after working first as an advisor, then to a service manager, and then to a fixed operations director for an Asian Manufacturer franchised dealership, I can tell you that maintenance plays

Costco has certainly built a loyal following over the years, even though it literally charges consumers for the privilege of buying goods from them – and many consumers happily do so.

The automotive industry has a problem. As a recent WardsAuto article notes, after several years of increased demand and record-breaking sales numbers, car-buying momentum

For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand

ELEAD1ONE partner discusses why dealers might be missing the boat when it comes to Fixed Ops customer service by tasking service advisors with the wrong responsibilities.

When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person

Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car,